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From the Pastor and First Lady’s Heart
October is Breast Cancer Awareness Month, an annual international health campaign organized by major breast cancer charities to increase awareness and raise funds for research. It also reminds women to be “breast cancer aware” for early detection. But what is the history of this international event, which is so major that even professional football players wear pink on at least four Sundays each year? National Breast Cancer Awareness Month (NBCAM) was founded in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries, maker of several anti-breast cancer drugs. In the beginning, the aim of NBCAM was to promote mammography as the most effective weapon against breast cancer. Though NBCAM is closely associated with Race for the Cure, the first Race for the Cure was held in 1983, two years before. Approximately 800 people participated at that time. By 2002, the event was held in over 100 cities and the number of participants reached 1.3 million. Eight years later in 2010, the event had expanded to over fifty countries outside the United States. (Care Cycle Solutions 2014)
What’s the significance of the pink ribbon? Where did that, what is now a ubiquitous symbol of NBCAM and breast cancer awareness in general, come from? In the fall of 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. The ribbon was derived from the popular red ribbon of AIDS awareness. In 1993, Alexandra Penney, editor-in-chief of Self, a women’s health magazine, and Evelyn Lauder, breast cancer survivor and Senior Corporate Vice President of the Estée Lauder Companies, founded the Breast Cancer Research Foundation and established the pink ribbon as its symbol. With the strength of the Estée Lauder brand, the pink ribbon was distributed in stores throughout New York City and its status as the symbol of support for breast cancer awareness was cemented. (Care Cycle Solutions 2014)
The annual campaign in October is significant and very important to the lives of many throughout the world. However, there is another form of cancer that plagues the human race, which separates us from a dynamic relationship and fellowship with God the Father and the Lord Jesus Christ. Sin is a form of cancer that destroys the spiritual, physical, and ultimately the eternal life of one who does not believe and accept the cure God has provided. For God so Loved the World, that He gave His Only begotten Son, that WHOSOEVER believeth in Him shall not perish, but have Everlasting Life. (John 3:16 King James Version)
As we continue our search for a cure of Breast Cancer, let us not neglect the cure God has freely given to us for sin, which is His Son, the Lord Jesus Christ.
Pastor Rickey and First Lady Christine Jones, Sr.